Anna Kresa

Chief Research Officer

Anna Kresa is a data science and research executive with over 30 years of experience translating complex quantitative analysis into strategic intelligence. She holds a Master’s in Mathematics and postgraduate degrees in Programming and System Design and Macroeconomics.

At Egzo Group, Anna leads the research function — designing measurement frameworks and delivering the analytical foundation that drives every campaign. Her expertise in predictive analysis and public opinion modeling ensures that Egzo’s strategies are built on evidence, not assumption.

Prior to joining Egzo Group, Anna held senior leadership roles at a leading global market research firm, working across local, regional, and global markets with clients including The Coca-Cola Company, P&G, Nestlé, and Unilever.